Why Purchase & Service At Frank Subaru | San Diego County

We Care About Our Customers and Our Community

We've been nationally recognized for our dedication to our customers, our community, and the Subaru Love Promise.

We're honored to be the only Subaru retailer in San Diego, Kearny Mesa, El Cajon, Carlsbad and National City receive both the 2018, 2019, 2020 and 2022 Subaru Love Promise Customer and Community Commitment Award. This award nationally recognizes elite Subaru retailers who provide an exceptional customer experience at every interaction with Subaru. These retailers have also demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as the environment, community, health, education, and pets. We are proud to be one of 65 Subaru retailers nationally recognized. Additionally, we are the highest rated Yelp Subaru Dealer in San Diego. Read our 4.5 Star Yelp Reviews and hear from our customers! 


Frank VIP Advantage Program
  • Over $1500 in discounts, coupons and savings over the lifetime of your vehicle.
  • Members only pricing.
  • Complimentary In-Drive Alignment Check and Tire Check every visit.
  • Earn 20% of what you spend in service back in Rewards Points.
  • 24 hour service drop off.
  • Complimentary Lyft service available. *Some restrictions apply. Ask your service advisor for details. 
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Family Owned & Operated 
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We Care About Our Employees
  • Over 10% of our employees have been with us for over 20 years.
  • We host a 20 Year Anniversary Banquet.
  • We provide Employee Appreciation Events.
  • Manny Cota Scholarship for our employees children or grandchildren.
  • We have a full line of employee benefits available.

Brand-New Subaru Dealership
  • Largest Subaru Dealership in San Diego County - 22,000 square feet
  • 3 state-of-the-art Service Lanes
  • 40 Service Bays
  • Complimentary Tire Tread Depth Check and Alignment Check
  • Energy efficient features
  • Brand New Dog Park!
  • 2 Customer Lounges: relaxation lounge, technology lounge.
  • Technology and Charging Bar
  • Complimentary Starbucks coffee and iced coffee.

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Eco-Friendly Retailer
We are proud to announce that our facility achieved Subaru Eco-Friendly Retailer certification by meeting the requirements in these five areas.
  • Energy Efficiency
  • Water Conservation
  • Recycling
  • Waste Management
  • Community Involvement

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J.D. Power 2019, 2020 & 2021 Dealer of Excellence
  • Only Subaru Retailer in San Diego County with this certification.
  • This program reflects our commitment to exceeding our customer expectations.
  • Exclusive program for dealers. Not all dealerships can qualify. 
  • Recognizes a select number of vehicle dealerships throughout the United States that provide exceptional customer service.
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2019 Outstanding Philanthropic Business
Frank Motors was honored as 2019 Outstanding Philanthropic Business at National Philanthropy Day. National Philanthropy Day is a celebration to recognize the vital role philanthropy plays in our community and to honor those who do it best.


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We Are A Dog Friendly Dealership
  • We have an onsite Dog Park for your pup to play in while you service or shop!
  • We have complimentary dog treats while you are visiting.
  • We offer FREE dog tags & Dog swag.
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  1. Frank Subaru

    2829 National City Blvd.
    National City, CA 91950

    • Sales: 619-470-5600
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Get in Touch

  • Contact our Sales Department at: 619-470-5600
  • Monday9:00am - 8:00pm
  • Tuesday9:00am - 8:00pm
  • Wednesday9:00am - 8:00pm
  • Thursday9:00am - 8:00pm
  • Friday9:00am - 8:00pm
  • Saturday9:00am - 8:00pm
  • Sunday10:00am - 7:00pm