At Frank Subaru, we know that a little love goes a long way. In fact, our business was built on just that—a little love. After a disappointing visit to a dealership, Frank and Felice Fornaca decided to start their own automotive dealership and change the car-buying game to be a more personable, unique, and family-oriented experience.


After opening the doors to their first stores as Frank Motors Inc. in 1965, they quickly realized that their way of doing business was the breath of fresh air the industry needed. Since then, the Fornaca family has fostered a culture of care and attention to their customers to make sure they feel the love. Their strong foundation of customer service has only strengthened with each generation of the Fornaca family working and investing in the family legacy. Today, Frank Motors continues to build on that legacy by adopting a commitment to show love and respect to our customers and to work to make a positive impact in the world and in our community.


We believe in being a positive force in something bigger, and every day we strive to ensure our love is felt not just by our customers, but also by all in our community. That's why we stay true to our love promise by partnering with a wide variety of community nonprofits and charities, including the Rady Children’s Hospital, Jackie Robinson YMCA, Big Brother Big Sisters and Meals on Wheels.


Every day we strive to make sure our customers not only understand our motto but also truly feel it in every interaction they have with us—we want everyone to learn what it’s like to love your dealership.


Feel the love for yourself and come on down to our beautiful new Superstore or learn more about our values by visiting

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